Tuesday, June 03, 2014


WATERFORD’S most famous department store, Kellys on the Quay, will open for business again in August of this year. The legendary premises, which closed last year after 166 years in business, will be re-opened by David O’Dwyer of O’Dwyers Footwear and Michael Devane of Pavoni Ladies wear, who already have successful premises in Cork, Kilkenny, Newbridge, Middleton, Dungarvan, Clonmel and Youghal.

Speaking about the new store, which is expected to employ between six and eight people, Michael Devane says they can’t wait to get opened in Waterford, “We have already been greeted with such positivity about the store and everyone, especially Waterford City Council, have been extremely accommodating to us.”
The store will continue to be called Kellys and will have a mix of lady’s clothing and footwear on the ground and first floors. “We wanted to keep the Kellys name because it is so iconic,” Michael said. “Our intentions are to give the shop a more contemporary look and upgrade it somewhat to give it a fresh new look. We did however feel that it was important to keep the name and carry on the strong Kelly’s tradition. We already have all of our stock ready to go and we are looking at a provisional opening date of August 14.”

This news comes after Peacocks Fashion announced that they will be opening their new store in the former A-Wear premises in Michael Street on July 10. The UK ladies fashion giants have over 400 stores in the UK and 200 more across Europe. They currently employ over 6,000 people.

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By By Darren Skelton
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