HAIR salons are due to re-open their doors on Monday, June 29 having closed during the pandemic. Among those opening are leading chain, Peter Mark, whose 71 hair salons across the country have advised that customers should expect a price increase for additional services.
Among those additional services are Detox Service for customers who may have taken the plunge to dye their hair at home. Peter Mark recommend this detox to “eliminate patchy uneven tones and add shine and vitality.” This will result in an additional cost of €60 per customer before the new colour is applied.
Realistically, all fans of coloured hair will be sporting significant root regrowth , which is why they are booking an appointment to see their hairdressers. A new service at Peter Mark is called the Colour Extend Service, and this is aimed at those whose regrowth is longer than 2cm. For all over-colour, this service is an additional €45 and for those who have meche-highlights done, the cost is an additional €60. The hairdresser will decide if this service is needed.
The final service is the Colour Restore service, which costs an additional €45 on top of the cost of cost of colouring hair. The aim of the service is to restore the condition and colour of the client’s hair.
All salons will be struggling financially on re-opening, given the long duration of closure, and the additional cost of PPE. However, many are aiming to keep their prices as close to their standard costs as possible.
Peter Mark reported a 44.5% profit increase in 2018 with a €49.2 million turnover and a €1.6million profit. They currently employ 1,600 employees across Ireland, with a large salon in City Square, Waterford.