Thursday, January 13, 2022

Portlaw’s Elaine Doheny, who has devised the new uGlow app.

PORTLAW native Elaine Doheny has launched uGlow, a new app which allows customers to be pampered in the comfort of their own homes.

Elaine, who has been based in Australia for the last seven years, developed uGlow in Melbourne during the May 2020 lockdown before fleshing out her proposal during her maternity leave last year.

Elaine created uGlow out having heard “close friends and family talking about how they’d love to be pampered in their own homes as they cared for elderly relatives and newborns but they weren’t in a position to leave the house for the services they required. Also, a couple of years ago, I was a bridesmaid for a friend and tried to organise a hen party in Ireland from my home in Melbourne and found it difficult to find the services I was looking for. Our plan was always to return home to Ireland at some point so I’m delighted to launch and grow uGlow in the Irish market before taking it further afield.”

Elaine, a past pupil of the Ursuline Secondary School in Waterford, added: “Right now, uGlow’s focus is to get professionals in the areas of wellness beauty and lifestyle signed up – the hair stylists, beauticians, nail technicians, massage therapists, personal trainers, yoga and pilates instructors, stylists, you name it.”

“The benefits for professionals signing up to uGlow include having more control over your time and increasing your revenue potential. uGlow works very much off your location so as the platform grows, you can work from anywhere in the world.”

The app is booking platform for health, beauty and wellbeing services wherever, and whenever you want.

Elaine added: “If it’s a facial, a blow dry, personal training, a massage, personal styling or a spray tan you’re after, you can book it through uGlow. In the first phase of the launch, uGlow are looking for professionals (GloPros) to sign up to the app. The services will be available to customers from April.

“GloPros will also be given access to training and webinars on marketing their businesses, managing their finances and developing their brand and I’m delighted to say uGlow has partnered with iZest Marketing. iZest are renowned for their experience in this industry having worked with brands such as POCO by Pippa O’Connor and Sculpted by Aimee Connolly. Freelancing can be lonely so I’d like uGlow to become a community for the freelance hairdressers, lactation specialists and other service providers who sign up to the app.”

She continued: “For the professional, it gives them the freedom and flexibility to plan their working week around their availability and opens them up to new audiences around Ireland (and globally in the future). For the customer (GloGetter), they can be pampered anywhere, anytime at whatever cost they can afford (you make an offer on the App and the professional can choose to accept/decline).” One per cent of every booking will go to charity.

Elaine, who will return home to Ireland with her family in the coming months, concluded: “The vision is for uGlow to be globally recognised as the expert platform for at health, beauty and wellbeing services by enabling and empowering both the customer and the pro to use a safe and convenient system.”

For more information, visit and see next Tuesday’s print edition for more from Elaine! 

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